Our academy offers courses for those kick-starting their career as well as industry professionals wishing to refine certain skills. We focus 100% of our efforts on training students to a professional standard of barbering and grooming. This allows our educators to completely focus on your education and to help you master a blend of time-honoured barbering and modern hairdressing techniques. Groomed Academy teaches both the essential technical know-how, but also provides true leadership skills that employ a mind-set of innovation and professionalism.

Eric Way Lovemore our Creative Director started his career as an International Celebrity Fashion Designer based in London. He developed a keen interest in men's grooming. Returning to South Africa Eric kick started his men's grooming ambitions by enrolling at the prestigious EDGE Hair & Barber Academy in Stellenbosch. He completed his International City & Guilds Diploma in Barbering and from there set out to bring his own creative interpretation to the world of men's hair and grooming. This resulted in Groomed Academy located in Somerset West. One of Eric's biggest most prestigious achievements to date was winning the South African Men's Hairstylist of the Year 2017/18 Award hosted by Twincare International and sponsored by Paul Mitchell, along with the Wahl South Africa Photographic Competition 2019 Overall Winner and The Team Category at the Twincare International 2020 Hair Awards.


Groomed Academy is an educational facility specialising in traditional barbering education combined with fashion forward, avant-garde trends. Our Academy offers students the chance to learn from scratch, or else sharpen their barbering, styling and grooming skills. The Academy also offers mobile training services which are available to salons countrywide. 

Creativity is the underlying thread that we encourage you to explore. Speaking of walking the walk of ingenuity, Groomed Academy is highly mobile. We understand time is one of your most precious resources in today’s malleable workplace culture. Clock in added convenience and cut back on wasted hours with our mobile training service, available to hair salons across the country. Tailor-made to suit all salons needs, the training covers the full range of short courses currently available at the Groomed Academy headquarters in Somerset West. Our academy replicates the true barbershop environment and combines it with superlative one-on-one training. With a firm grip on the latest industry trends, an authentic, individual approach and unrivalled quality of teaching – Groomed Academy is your leading destination to acquire premium barbering and male grooming. You will finish the training confident and certified – and with a renewed perception on the craftsmanship of male styling and grooming. Groomed Academy presents a refined learning experience – one that is styled around the ubiquitous philosophy of the brand: to deliver a service that is exceptional in quality and craftsmanship.